|
Most merchants interested in building an online shopping web site
have no idea of what it takes to generate business. They, and in
fact most web designers, feel that just throwing together a pretty
website will bring in business. That is not the case. To survive
in today's online catalog shopping market, you need to get traffic
to your site. You can get traffic a number of ways, including search
engine marketing and optimization, banner advertising and word of
mouth. At the very least you should put your website address on
all business cards, stationary and advertising media that you distribute
in print or otherwise.
|